When G Sounds Like the S in 'Measure': The /ʒ/ Words You Mispronounce

Published on May 31, 2026

The /ʒ/ sound does not exist at the start of English words, so learners reach for /g/ or /dʒ/ (as in go or gem). But a small, common group of words keeps the soft French sound, the same as the S in measure and vision.

The Rule: If a word came into English from French (often ending in -ge or -ige), the G is usually pronounced /ʒ/.

The /ʒ/ words

Practice these words:

More: montage, sabotage, corsage, regime, beige, entourage, mirage.

How to make the sound

Say the English sh /ʃ/, then turn on your voice so the vocal cords vibrate. That buzzing /ʒ/ is the target. It is exactly the middle sound of measure, pleasure, and television.

Exceptions

Not every -ge word is French. Native English words use /dʒ/: age, page, large, change, bridge. And many G words are simply /g/: go, get, garden. The /ʒ/ rule applies to the borrowed, often elegant-sounding vocabulary above.

Quick Summary

SoundWhenExamples
/ʒ/French loanwordsgenre, beige, garage, prestige
/dʒ/native -ge wordsage, page, change, bridge
/g/ordinary g wordsgo, get, garden

Want to train your ear and mouth on these patterns? Try our interactive pronunciation practice and hear each sound in context.

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